PROVIDENCE, RI – Blue Cross & Blue Shield of Rhode Island (BCBSRI) has expanded the reach of its Your Blue Store^SM retail experience with the opening of a new store in Cranston. The new store, located at 1400 Oaklawn Avenue, provides Rhode Islanders with an unmatched way to interact with their health plan whether they have health plan benefits questions, need help finding a doctor, want to take free fitness classes or talk to a BCBSRI nurse about ways to save on medications. Rhode Islanders can also learn about BCBSRI’s different health plan offerings during the upcoming benefits election period.

“Given the overwhelmingly positive response from our members, our Your Blue Store locations continue to provide Rhode Islanders with a completely unique-to-Rhode Island experience and our expansion demonstrates our commitment to the state we’ve called home for 80 years," said Melissa Cummings, BCBSRI executive vice president and chief customer officer. “Our customers have told us they want to talk face-to-face with a representative when they have health plan questions or take free fitness classes that are convenient to them. There are times they also want advice from a health professional about an ongoing medical condition, like diabetes. This is what our retail stores are able to do – bring healthcare into the community in ways that are truly differentiated."

The Cranston Your Blue Store is the fourth retail location for BCBSRI. When it officially opens on 7 de octubre, the Cranston store will join others in East Providence, Lincoln and Warwick.

Your Blue Store locations provide a hands-on customer service experience for things such as choosing and purchasing a health plan, getting help with a current plan, paying premium bills and even participating in a care management program. The stores also have a community room that can accommodate up to 30 attendees for fitness classes, as well as private consultation space so that members can work with the BCBSRI care coordination staff like a nurse or a nutritionist. A sampling of fitness classes includes Yoga, Tai Chi, Pilates, Zumba and Circuit Training.

Since 2014, Rhode Islanders have made nearly 170,000 visits to Your Blue Store locations. For more information, as well as a schedule of store offerings and hours, visit www.bcbsri.com/yourbluestore.

Your Blue Store locations can be found at:

Marshalls Plaza (opening 7 de octubre de 2019)
1400 Oaklawn Avenue
Cranston, RI

Highland Commons
71 Highland Avenue
East Providence, RI

Lincoln Mall Shopping Center
622 George Washington Highway
Lincoln, RI

Cowesett Corners
300 Quaker Lane
Warwick, RI

Acerca de BCBSRI

Blue Cross & Blue Shield of Rhode Island (bcbsri.com) is a non-profit, community-focused health plan established in 1939 to help Rhode Islanders finance their healthcare needs. Today, that purpose is still foundational to our work. We have a vision to passionately lead a state of health and well-being across Rhode Island. And we are committed to improving the health and peace of mind of our nearly 400,000 members by facilitating their access to affordable, high-quality healthcare. We are an independent licensee of the Blue Cross and Blue Shield Association. Connect with us on Twitter, Facebook, LinkedIn and Instagram. Listen to BCBSRI’s podcast, The Rhode to Health, at soundcloud.com/therhodetohealth.